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I tag the hand that feeds me: examining aggregation and tagging in the nonprofit world

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Aggregation and Tagging

Tuesday, 2:50

Jordan

Two of the most fecund technologies emerging online are tagging and RSS aggregation.  RSS, or Really Simple Syndication, is a means of subscribing to new content from any online source of information. That means you can keep up with far more web pages, blog posts, search results, podcasts, tagged items and more - in a lot less time than ever before.  Tagging typically means users applying a tag,  metadata of their own creation, to any online item that they want to later retrieve or share with others using a keyword or tag.

On the corporate end of the spectrum, for example, defense contractor Raytheon also uses a tagging system - wherein employees tag web pages of interest with keywords and are then able to search the organically grown database by tag.  The company's head librarian reports that the system has proven invaluable.In the Technorati world, the NPTech tag stream is a way for Technorati technologists to share web pages, photos and upcoming events of interest with each other.  Anyone can search inside this tag stream or subscribe to the RSS feed of all items tagged nptech, particular users' items tagged nptech or items tagged nptech and any other term. Since being originated by 's Marnie Webb a year and a half ago, the nptech tag stream has had thousands of items tagged into it.

Studies performed at the beginning of 2005 found that between five and twelve percent of US internet users were using RSS to gather information.  The New York Times has offered RSS feeds for almost four years.The possibilities are nearly endless.  Some Public Relations professionals, for example, subscribe to search feeds regarding their clients and receive Instant Messages or cell phone Text Messages at the moment that their searches find new results.  Wiki watchers maintain topic areas of interest by subscribing by feed to the changes people make.  Nonhuman feed creation is expected to increase. For example, beacons at sea are sending weather data back to shore by RSS.  Feeds are being combined into subscribable OPML files, a format that can express any information in outline form.  Any of these feeds can be displayed as they are updated in HTML on a web page.

Despite the incredible usefulness of feeds, tagging and aggregation for research, promotion and community building - the use of these tools is still far from widespread in the Technorati sector.  What needs to happen in order for that to change?What are some other examples of these technologies being used for social change?  Is the Technorati sector in general positioned to take advantage of these tools, or is a world of rapid, portable information organized by users too chaotic to fit into Technorati methods?  What is the best way for an organization to begin to use aggregation and tagging?

Some people believe that the cognitive load required to add tagging to our relationship with information is too much to be practical.  Others say that aggregation only leads to information-overload multiplied many times over.  Do these concerns have to be  overwhelming, or is there real potential in these tools for the Technorati sector?"




gregoire le 28.05.06 à 16:44 dans Actualités - Version imprimable
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Gregoire Japiot
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